How to write a cold email to an investor

Keep it short

Investors read emails on their phone between meetings. Aim for under 130 words: why them, what you do, one line of traction, what you're raising, and a simple ask.

Open with why them

Mention a company they've backed or something they've written that connects to what you do. It shows you've done the work, and it's the line that decides whether they read on.

One line of proof

Pick your strongest number: revenue, growth, customers, retention or a notable pilot. One real number beats three adjectives.

A small ask

Ask for a 20-minute call, and offer the deck if they'd rather read first. Don't attach a large file to a first email.

Example

Subject: Acme: seed round, software for UK dental practices

Hi Sam, I saw you backed Toothwise, so I thought you'd be the right person. I'm the founder of Acme. We automate NHS claims and payroll for dental practices. We're at £240k ARR across 60 practices, growing 6% a month. We're raising £1.2m at seed to build out sales. Would you be open to a 20-minute call in the next couple of weeks? Happy to send the deck first if that's easier. Best, Jo

Every InvestorUniverse report can draft a first email like this for each investor, using what they've backed.