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Comparison · Updated October 2026

InvestorUniverse vs building a spreadsheet yourself

Most founders start with a spreadsheet of names. Here's what that costs you.

The spreadsheet approach

You copy names from blog posts and fund websites, then try to work out who does your stage and who's still active. It's free, but it takes time, and names copied from old posts can be out of date or a poor fit.

InvestorUniverse

We do that work in a couple of minutes. Investors are ranked against your company with reasons, using recent deals from announcements and Companies House filings. Your top 10 are free, and you can export the full 100 to your own spreadsheet.

Which to use

Keep your spreadsheet, and start it from a ranked list instead of a blank page.

See which UK investors fit you

Give us your website and raise. We rank UK investors against your company and explain each fit. Your top 10 are free.

Find my investors

What I say about other products comes from their own public pages, listed under Sources, and was checked in October 2026. Features and prices change, so confirm them on the provider's site. If something here is out of date, tell me through the help centre and I will correct it.

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InvestorUniverse vs building a spreadsheet yourself · InvestorUniverse