FIRST EMAIL TO AN INVESTOR
Fill in each [bracket]. Keep it under 150 words. Send it from your own address, to one person at a time.

Subject: [Company name]: [what you do in six words or fewer]

Hi [first name],

I'm [your name], founder of [company]. We [what you do] for [who it is for].

I'm writing to you because [one real reason: a deal they led in your area, a post of theirs you read, a mutual contact].

What we have so far: [one or two facts about traction, with numbers and the period they cover].

We are raising [amount] to [what the money will achieve]. I think this fits what you back at [their stage] because [one line].

Could I send the deck, or would a 20 minute call be easier?

Thanks,
[your name]
[phone or link to a website]

BEFORE YOU SEND
- Check the investor still backs your stage, sector and cheque size.
- Check the facts in the reason line. A wrong detail loses the reply.
- Add the deck as a link or a small attachment, as the investor prefers.
- Note the date in your tracker and decide when you will follow up.